Sonic Corp., more often called Sonic (stylized as SONIC), is the operator of an American drive-in fast-food restaurant chain situated in Oklahoma City, Oklahoma, which is owned by Inspire Brands, the parent company of Arby’s and Buffalo Wild Wings. As of September 5, 2018, you can find 3,606 sonic hours in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine’s rankings of the top 50 quick-service and fast-casual restaurant brands within the nation (moving to 13th for 2015 and 2016). Noted for its usage of carhops on roller skates, the company annually hosts a competition to ascertain the top skating carhop in its system.
Although Sonic has operated because the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It offers its corporate headquarters in Oklahoma City; the headquarters building includes a dine-in Sonic restaurant inside an adjacent building. Just before its acquisition by Inspire Brands, its stock traded on NASDAQ using the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2016 revenues were around $100 million with net income of $18 million.
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item
Sonic’s menu consists of hamburgers and Fried potatoes, as well as onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include soft drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to create 1000s of possible drink combinations. Ice cream desserts include sundaes and floats.
In a standard Sonic Drive-In, a client drives right into a covered drive-in stall, orders with an intercom speaker system, and has the food delivered by way of a carhop. Most drive-ins also provide patio seating, and many have drive-thru lanes.
History – Following World War II, sonic returned to his hometown of Seminole, Oklahoma, where he became employed as being a milkman. He chose to work delivering bread because bread had not been as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, just a little diner in Shawnee, Oklahoma. Before long, he sold it and opened a fast food restaurant, Troy’s Pan Filled with Chicken, on the edge of town. In 1953, Smith went together with a business partner to buy a five-acre parcel of land that had a log house as well as a walk-up root beer stand, already named the Top Hat. The two men continued using the operation in the root beer stand and converted the log house into a steak restaurant. After realizing that the stand was averaging $700 every week in the sale of root beer, hamburgers, and hot dogs, Smith made a decision to focus on the more-profitable root beer stand. He also bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere on the gravel parking area and walk as much as place their orders. However, on the trip to Louisiana, Smith saw a drive-in that used speakers for ordering. He suspected that he could increase his sales by controlling the parking and having the buyers order from speakers at their cars, with carhops delivering the food to the cars. Smith borrowed several automobiles from the friend who owned a used-car lot to build a layout for controlled parking. He also iygumq some so-called “jukebox boys” can be found in and wire an intercom system inside the car park. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the first franchise location in Woodward, Oklahoma, in 1956, according to nothing more than a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Sonic Drive-In neon sign on the Oklahoma History Center
Upon learning that this Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The newest name dealt with their existing slogan, “Service with the Speed of Sound”. Following the name change, the first Sonic sign was installed in the Stillwater Top-Hat Drive-In; this was the first of three Sonics that would eventually appear in Stillwater. The sonic hours to hold the initial sign was demolished and renovated in May 2015. Although Smith and Pappe were being motivated to help open new franchise locations, no real royalty plan is in place. The pair decided to have their paper company charge an extra penny for each and every Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The initial franchise contracts under this plan were drafted, but still no joint marketing plan, standardized menu, or detailed operating requirements were in position.